How I got here & why I can help
I was worrying to a client recently about the fact I have no formal design training and she said to me, "Babe, you've got a degree in Art Theory (including fine art practice and visual semiotics), AND a marketing background at the executive level across the Asia Pacific, AND you've successfully started grown and run multiple businesses. If anyone can do this, you can do this." So, I've taken that message to heart and am stepping into my boss-boots a little more.
Bachelor of Arts majoring in English & Philosophy with first class Honours in English from UNSW in 2012
Bachelor of Art Theory from College of Fine Art, UNSW
Legend Level (top level) Wix Partner since 2020
Digital Marketing Certification from Fasttrack Business 2019
In my previous careers, I was an industry award-winning Business Development, Sales and Marketing professional with industry experience in Higher Education Publishing (textbooks and large-scale academic databases, yes I read as much of them as I could, which was many) and a curator at pop-up to medium-sized galleries across Sydney.
As a First Class English Honours graduate, I completed university in 2011 with a distinction average across both Art Theory and Arts degrees (take that Dad, they're useful after all!) and was awarded the Dean’s Prize for Academic Excellence for my honours thesis on Australian literature. My finely-honed research skills have engendered a creative and analytical approach to problem-solving, and my focus on creative expression and philosophy in my degrees means I'm very good at figuring out what people are trying to say and saying it for them better.
I have a variety of experience in B to B and B to C sales, marketing, events, training and workshops, customer service, management and social entrepreneurship (basically I did everything and anything and started businesses like I have a nervous tick until I found my Blue Fairy dream.
I have a strong passion for community engagement and responsibility. Throughout my careers, I have maintained my commitment to my volunteer positions and furthering my growth through continued study.
I believe the world can be changed through our commitment to the people around us as well as those outside our immediate networks. If we treat each other and the world around us like we're all part of the same community, and are committed to increasing the opportunities for kindness, then every day we will improve our world.
These are the clients I love working for because through helping them release their magic into the world I feel like I'm making the world better. Plus it relieves that nervous tick I have to start businesses because I can help launch theirs instead.
Some of the whacky things I've done:
Opened a gallery during the pandemic. I needed a space to run my events business and I needed an office for Blue Fairy, seemed like a win win. Was a wild ride and I learned a lot.
Started Sen Events (singles events and speed dating) in 2015 with no idea what I was doing and quickly became Newcastles go-to social event and dating expert and had a regular local radio segment giving dating advice. Fun fact, Sen Events was featured on Love on the Spectrum.
Left my job as Marketing Executive for APAC at a company I loved (Alexander Stress Press) to start a cleaning company because I couldn't face getting on another plane. I now barely leave the house and don't regret it for a second.
When I was 18, I met a woman at a bus stop in the rain and offered to share my cab with her which lead to her giving me a curatorship at a gallery in Sydney (Global Gallery) during my first year at uni. From there I started my first art dealing business and failed tremendously, but had a great time and learned a lot.
I was an advocate for the Tenants Union and got to give a speech in parliament. And, I've had stories published in aged care magazines.
I started a podcast with a mate talking about our misadventures and had thousands of listens in our first and only season before COVID hit and got sidetracked.