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Marketing Management

Stress-Free Marketing to Keep Your Business Thriving (and it's not all about the dreaded daily posting!)

Running a small business comes with enough challenges. Marketing shouldn’t add to the stress—it should be the tool that connects you with your ideal audience and keeps them coming back. That’s where I come in. My marketing management service takes the guesswork out of promoting your business, so you can focus on what you do best.

What’s Included:
For $600 per month (GST included), you’ll receive:
  • Blog Writing: Consistent, high-quality content tailored to your audience’s needs.
  • Website SEO Maintenance: Stay at the top of search results with strategic optimizations.
  • Social Media Management: Content creation, scheduling, and daily posts/stories.
  • Media Releases: Share your story and newsworthy updates with the right audiences.
  • Other marketing opportunities that suit your business (we'll work those out together!)
Milly Morgan, John Dooley and NBN News crew.webp

Blue Fairy ran the marketing campaign for Killabakh's 2023 Day In The Country, which included a feature by NBN News. Milly is pictured here (3 months pregnant) with Killabakh's "Town Crier" John Dooley. Photograph by Paul Brown. See the story on NBN News here > 

The Blue Fairy process

With over a decade of marketing experience and a genuine passion for helping small businesses thrive, I’ll treat your goals as my own. You’ll never feel like just another client—you’ll feel like a partner in a shared mission to grow your brand.

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​No two businesses are the same. That’s why I create custom strategies that reflect your brand’s personality and goals. Whether you want to grow your social media presence, attract more website visitors, or launch a new product, I’ll help you craft a marketing plan that works, and that doesn't make you feel like puking with anxiety when you think about it.​

Marketing Strategy & Implementation

Together we will work together to create a marketing strategy that is right for you and your brand, and then I'll do the hard yards of implementing it for you. Your marketing strategy will cover the following:

 

Marketing Strategy Foundations

  • Understanding your target audience

  • Leveraging the right tools and analytics

  • Social media platforms & other regular content hosting

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Traditional Marketing Options

  • Print Advertising for Business Growth

  • Networking and Community Engagement

  • Radio, TV, Magazines and other advertising or advertorial content

 

Offline Tactics

  • Experiential marketing experiences

  • Collaborations and partnerships

  • Flyers and posters and all the signage

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Personalised Design Solutions

  • Tailoring to industry needs

  • Crafting your unique brand story

  • What is included?
    Home page / landing page About You/Your Business Page (includes your story, mission statement, qualifications etc.) Service or Offering Page that describes how you help your clients, what problems you're solving and how exactly your business delivers that solution - this includes sub pages. Ie an umbrella directory "Services" with separate pages for each unique service up to 6 sub pages Blog Contact Page that includes your contact details, a contact form / enquiry form Email marketing set up: Subscriber set up with mailing list, CRM, email marketing template Technical set up: domain connection, site settings and backend information SEO: Google connection, SEO optimisation of all pages Aesthetics: design of the site matched to your branding with stock image sourcing and minor image manipulation Mobile optimisation: design of mobile site 8 hours of training & review, 6 x 30 minute support sessions to use in the 12 months after launch and lifetime access to the training library. Website transfer of ownership
  • What is not included?
    This option does not include any eCommerce functionality but this can be added in at any stage of the project - or even after launch! The beauty of Wix is that if at any point you want to add a shop front, or a event booking system (or whatever you can think of) and take payments through your website that can simply be added and it integrates with your customer database, calendars, and can start making you money.
  • Optional extras
    Website Extras Content writing Email & domain set up Dynamic displays using datasets Additional functionality Extra pages Graphic design and custom element design including basic animations Blog writing Email marketing templates Other extras: Branding and logo design Marketing support including flyer design, business cards, social media templates, print design, marketing planning Google My Business page set up including: Getting your local business or service listed in the Google My Business directory (so you show up on map results and "near me" searches) Help setting up your services, products and events listed on GmB Training in using the GmB platform to get the most from search results
  • Additional Costs
    What you pay me covers the work I do. You will also need to pay the following separately: Domain purchasing. I recommend GoDaddy - they're cheap, easy to use and manage and the customer service is decent. You can get a domain directly from Wix too if you want to keep it all in the same place but it is a little more expensive. It should cost $10-20AUD per year. Email hosting if you want a business email. I recommend Google Workspace which have emails starting at $11AUD per month and includes a whole bunch of business tools like Google Meet (Online Meetings), Google Drive (storage hosting) and a bunch of other things. Plus it integrates the best with wix. Website hosting (Wix does have a free option but you can't connect your own domain to it, otherwise their prices start at $15AUD per month if you're not doing eCommerce things on your site) Business registrations. Don't use a third party if you haven't already set this up - go straight to ASIC Connect and set up your business directly through them. It should cost around $37AUD per year. Scammers love sending letters in the post that look like legit bills from ASIC and ask you to pay them to manage your registrations, but don't fall for it. ASIC is cheap and easy to do online.
  • Example: Sailor's Bow
    For Ashley at Sailor's Bow we created a showcase website that smashes SEO and provides a bunch of inspiration so people who are looking for a tiny space to rent for any purpose can find and book her beautiful caravan using her Facebook booking system. Added extras: Custom graphic illustrations based on the mural on her wagon. Watch the video walkthrough below.
  • Example: Flipside Accounting
    For Liz at Flipside Accounting I created a basic brochure website that showcased her unique approach to accounting services and allowed for her to provide additional resources to her customers as well as a way for them to get in touch. Added extras: Logo & branding, custom icons & patterns, animations, resource centre including video streaming & file download options. Liz Phillips says, "Milly is an intuitive genius! She will work with you to create the perfect website for your business. I love my new website, and I love how it is completely in alignment with me and my business." Watch the video walkthrough below.
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