Blogs aren't just a whole bunch of words on a bit of the internet that may or may not ever actually be visited. Blogs do a few key things for your website rankings, and customer engagement that make them a valuable tool in your marketing arsenal.
Blogs increase word count on your website.
This means very literally that there are more words on your website for Google to search through that match the terms and phrases people are searching for. It is a great way to jam-pack your site with as many of the key words for your business as humanly possible. Think a double-decker jam and peanut butter sandwich but with a whole Vegemite sandwich in the middle. (Trust me, if you haven't tried this before - do yourself a favour and let the flavours explode in your mouth).
Regularly publishing blogs increase the active rate of your website, which Google loves.
Google wants websites that are constantly publishing new content, that are doing their best to stay relevant and active. So making sure you're updating your website every month will mean that Google will start bumping you up above websites that less active, even if they're older and more established than yours. Making regular changes to your website can be a pain in the bum though, especially if you've paid someone to design it and it looks all pretty and perfect... enter, stage right, the blog! Blogs won't impact the look of your website, or mess with any work that's been finalised, but it will keep your site active and count towards a regular 'publish' rate as far as the big-G is concerned.
Blogs give you the opportunity to address direct questions.
Google LOVES websites that answer direct questions. You know when you type into the search bar something like "How to write a blog" and you get a bunch of suggested sites that directly answer that question, and maybe a how-to breakdown from the big-G directly, and then you also have a little section called "People also ask" (see image below). These questions in the "People also ask" section are really good questions to include and directly answer when you're writing your blog. For example:
Is blog writing easy?
Blog writing is super easy if you've got the right help and a handy-dandy guide from your pals at Blue Fairy ;)
Blogs make you sound like you actually know what you're talking about.
Writing blogs, or creating vlogs, helps your audience connect with you. It shows them what you're about, gives a sample of what your tone and vibe is all about, and it provides you the opportunity to show your stuff. You know, flaunt it a little. It's a really great way for people to be able to get a feel for who they're going to meet when they come in for their service and help them to trust that they're going to be looked after.
Finally, blog writing makes all the rest of your marketing so much easier.
The Blue Fairy marketing system uses a blog-down approach to content planning. You have your blog then you can break it up into lots of little pieces that you can use as weekly content posts and redirect people back to your website. It makes coming up with valuable content for your primary organic marketing SIGNIFICANTLY easier so you don't have to spend hours every week trying to figure out wtf you're going to say.
And on that note. It's time for me to clock off and get a beer.
If you want help getting started give us a call. We're here for you.
Milly and the Blue Fairies.