You don't have to choose me to do your branding, choosing a designer is like choosing a tattoo artist, it has to be the right fit to get what you want out of it. But before you choose a designer or if you're going to try branding on your own, it helps to have a really solid idea of what you're looking for, who you're speaking to and what kind of vibe you want. I use this workbook as an induction guide with all my clients. It is an essential preliminary workbook in the branding process so you can build your tribe to suit your vibe.